Josh Haftel

Incredible as it seems to those of us required to work trade show floors for business, some real people actually pay to stroll through carpeted convention halls...for fun. Case in point: Photoplus Expo (PPE), an annual conference for photographers of all levels, held at the Jacob Javits Center in Manhattan. About 27,000 photo pros and enthusiasts flooded PPE, crowding the Apple, Sony, Canon, Epson, Nikon, Olympus and Pentax booths, browsing 300 others, taking careful notes at tech-tip seminars and, of course, shooting everything that glistened. Though the attendees skew pro and are more likely to drop big bucks on equipment than the average

“In-store training for customers is huge right now. I encourage retailers to have someone on staff who can be the store’s ‘digital expert,’ who can help people right where they are, just like Apple does with its Genius Bar. At the end of the day, if a person feels comfortable, they’re going to buy.” -Josh Haftel, Product Manager for Nik Software

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