Judith Thomas 1205 S.

Value Added Services “Easier Said Than Done” In today’s competitive marketplace, retailers are in a constant race to be the first to market with the latest product or accessory, merchandise strategy, or service offering. From the Geek Squad to Techknowledgists, retailers are looking for ways to enhance the buying experience and profits by wrapping services around the product purchase. Whether it is as simple as a delivery and setup of a home network or as complex as a home theater installation and integration, in this age of technology convergence it is a requirement to provide “extended services” to make the sale complete

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