Julie Lyle

Editor in chief of Dealerscope

hhgregg said Tuesday that its chief marketing officer, Julie Lyle, has been named 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board.

hhgregg announced on May 9 that it would embark on a branding change to better serve its customers and the communities in which it does business. Lyle gave Dealerscope some insights into the whys and wherefores of the strategy.

Dealerscope: What prompted the company’s measures to begin a brand transformation?

More Blogs