Kamran Tehrani

David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.

Inventory forecasting for video displays has always been “the never-ending, moving target,” in the words of Cambridge SoundWorks buyer Ron Bigos. This quarter, however, that target is moving in a pricing maelstrom. By mid-October, before the mad rush of Black Friday, flat panel pricing was already going haywire, with an overabundance of LCD and plasma supply, early vendor price-cuts and some surprising retail moves. Regional dealers and their buying groups in mid-October were complaining about a Panasonic’s 50-inch, 720p plasma TV selling online at companies such as bestbuy.com, circuitcity.com, Amazon.com and jandr.com for about $2,599 with free shipping, $2,499 without. The minimum advertised

In mid-October, Kamran Tehrani, buyer for retail products at Video and Audio Center in Santa Monica and Lawndale, Calif., was planning to meet the price drop on that 50-inch Panasonic plasma in his store’s weekend advertising. Tehrani was working his manufacturer sources, asking for more advertising money, maybe even spif for the sales people and mark-down money to, as he says, “ease the pain” of the price cut. Tehrani has been with Video and Audio Center for five years as a buyer, and he views forecasting as more of an art as a than a science. “You can go back and look at a

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