Global Warranty Group (GWG) announced last week that it has named a pair of new vice presidents. Karl Lassig is the new vice president of operations, while John Watson is now vice president of sales for ESP and OEM.
Warranty/ESP companies tweak high-tech, high-touch solutions to deliver a quality service repair experience. By Janet Pinkerton A consumer with a product repair request is a ticking time bomb. Handle the repair well, and the experience can cement the consumer's brand loyalty to both manufacturer and retailer—not to mention raise the perceived value of a service contract or warranty. Fumble the repair service experience, and the consumer is likely to explode, incinerating brand loyalty and future business for all parties involved.Dealerscope polled OEM warranty and extended service plan (ESP) administrators on common consumer complaints with the service repair experience and asked the companies what
JVC has named former CEO Harry Elias to the position of honorable chairman, in which he will focus on marketing strategies and areas of distribution. Craig Geiger takes over Elias' previous title and responsibilities. Peter Weedfald moves up Samsung ranks with his recent promotion to senior vice president of strategic marketing. He joined the company in October of 2001 as the vice president of marketing communications and new media. The Monster Cable Porsche took first place in both the GT class and in the overall race at the "Rolex 24 Hours of Daytona" event. Sound Marketing and NOVA Marketing are the latest