Katsuhiko Machida

Worldwide manufacturing and marketing efforts look to an all-LCD world By Grant Clauser Sharp Electronics has big plans for the LCD business. The company recently sponsored Dealerscope to visit the Sharp headquarters in Japan. I had the opportunity to get a close-up look at Sharp's new LCD strategies, and its forays into other consumer electronics categories. At a briefing in the company's headquarters near Osaka, Sharp president Katsuhiko Machida noted that, despite the economic downturn facing both the United States and Japan, Sharp's fiscal-year forecasts predict a 10.9 percent increase in sales and a 22.3 percent increase in profits. "Sharp has not reported

"It may have nothing to do with the end of the century, but a storm of revolutionary changes is sweeping over the government and even the world of finance and foreign exchange," said Katsuhiko Machida, president of Sharp Corp., in an address last month to a group of Western journalists. "We find ourselves in a situation in which we dare not relax our vigilance." After nearly a half decade of growth, Japan for 1999 faces its third consecutive year of economic decline, Machida said, adding, "In such an environment, we cannot possibly survive by pursuing only sales volume and business size as we have done

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