Kaz Hirai

I just had a chance to sit down with Sony president and CEO Kaz Hirai for an enlightening chat about the electronics-maker's past, present, and future. Topics up for discussion include the company's new line of 4K televisions (including that new prototype...

With Sony's traditional businesses such as TV making heavy losses, new CEO Kaz Hirai has said that the company will prioritize stronger areas such as digital imaging in order to return to profitability. We're seeing the first fruits of that promise today, as Sony has announced plans to invest ¥80 billion (about $997 million) in its CMOS sensors. The move will increase production capacity of the new "stacked" sensors at the company's Nagasaki plant to around 60,000 wafers a month.

The stacked sensors are mostly intended for smartphones, and use a new manufacturing

Sony has sold 1.8 million Vitas, its newest handheld system that launched last February in North America and last December in Japan, worldwide during the 2011 fiscal year, which ended on March 31. Meanwhile, Apple sold almost 12 million iPads in early 2012. Speaking during the company’s 2011 fiscal year end earnings call, Sony president and chief executive Kaz Hirai called the 1.8 million Vitas sold a good start, according to Gamasutra . “For a game platform, like Vita, the software is the key to success,” said Hirai. ”We have to reinforce the software area in order to improve

Sony’s game division plans to launch a new networked video recorder and media storage device by the bizarre name “nasne.” The new home gadget will be available in Japan on July 19 for 16,980 yen, or $211. The device has a 500-gigabyte hard disk drive and will have both digital terrestrial and satellite broadcasting tuners. It’s the sort of new device that Sony’s new chief executive, Kaz Hirai, wants to launch to prove that the Japanese consumer electronics giant hasn’t lost its mojo. You could probably think of nasne as the ultimate convergence device.

Sony has unveiled its new organizational structure under the banner of 'One Sony,' just ahead of Kaz Hirai formally taking over the role of CEO from April 1. Most notably, in addition to helming the CEO position, Hirai will be directly responsible for turning around Sony's perennial loss-making TV division. The move is both symbolic and strategic, as Hirai is tackling the company's most problematic division head-on, and is expected to apply the similar cost-cutting strategies that he had employed as head of PlayStation to turn its fortunes around.

In early January, it was widely reported that Kaz Hirai will become the president of Sony in April 2012. At that time, current CEO Sir Howard Stringer was expected to maintain his role. Today, Sony announced Hirai is taking over the roles of president and CEO starting on April 1.

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