Kaz Horikiri

Squeezing a nation of people into demographic categories for electronics marketing purposes has never been an exact science. The surly, hacking Gen Xers, now approaching their 40’s, have been followed by Gen Y, also labelled “Millennials,” those tech-lovin’ creatures born around 1980, the year post-it notes were introduced by 3M. Of the Y-groupers who’ve made it to college, 75% now have a Facebook account, 28% have their own blog, and 44% read the blogs of others (survey from “Connecting to the Net.Generation” by Reynol Junco and Jeanna Mastrodicasa, 2007). Time’s marching relentlessly on, however, delivering the digital imaging industry yet another generation of

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