Keith McLoughlin

Electrolux CEO Keith McLoughlin said Tuesday night that the Swedish-based appliance maker has been impressed with what it's found at General Electric.

The U.S. head of Electrolux, the world's second-largest maker of home appliances, talks a lot about food - the food revolution, celebrity chefs and a fad for cooking classes.

Keith McLoughlin, chief executive of the Swedish company since 2011, wants to shake off the fusty image of cookers, fridges, vacuum cleaners and washing machines to draw in consumers and increase profits.

Offering space-age cooking tops and developing an oven that can smoke food or monitor it with cameras, the push is part of Electrolux's strategy to change focus after years of cost cutting

Swedish-based appliance maker Electrolux said today that second quarter 2012 net sales were SEK 27,763 million (approx US$4.0 billion) up from SEK 24,143 million in 2Q 2011. Income was SEK 763 million (approx $110 million), up from SEK 561 million in 2Q 2011.

"Electrolux generated a record-high organic sales growth during the second quarter and improved its earnings significantly compared to the same period of last year," President and CEO Keith McLoughlin commented today at the release of the results.

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