To strengthen their cases with retailers and end-users, warranty companies are shoring up efforts on all fronts - marketing, customer support and sales training - while driving home the perennial "peace of mind" message the category has been built on.
Age: 37 Career History: Working at Price Waterhouse in Miami, Meier wanted to put business plans into action, not just make recommendations as a consultant. In 1998, American Bankers Insurance Group hired him in its Federal Warranty subsidiary, which then earned less than $100 million a year with one national client. He was promoted to vice president of finance that December and took on finance and operations responsibilities and built the extended warranty business. He became COO of the extended service contract business in 2003, was promoted to senior VP in 2006, and to GM in May 2006, a year in which the business