Kelly McDonald

Of more than 900 stores nationwide, Best Buy operates 251 locations focused on Hispanic consumers. “Hispanics make a significant impact on our business today,” said Joanna Lauren Duffy, vice president of Best Buy’s media relations and global consumer marketing in New York. “We expect them to account for a large percent of our growth in the next three years.” That’s why at select Best Buy locations, you’ll likely find an emphasis placed on Spanish-language services. “Bilingual employees wear name tags indicating their language abilities,” Duffy said. “We have also implemented an integrated bilingual in-store experience in these 251 stores, including bilingual signage, brochures and

A Hispanic man is standing before a bank clerk with a paycheck in one hand and a passport in the other. The clerk stares at him for several uncomfortable seconds and then says in a loud, measured voice, “Driver’s license.” The man, who clearly speaks no English, shows her his passport. Several more uncomfortable seconds pass as the clerk’s stare becomes a glare. “Driver’s license,” she says in an even louder tone, hoping the volume will shock the man into miraculously learning the English language. The man again presents his passport. “No licenso, no casho,” the clerk practically shouts, dismissing the man with a

A Hispanic man is standing before a bank clerk with a paycheck in one hand and a passport in the other. The clerk stares at him for several uncomfortable seconds and then says in a loud, measured voice, “Driver’s license.” The man, who clearly speaks no English, shows her his passport. Several more uncomfortable seconds pass as the clerk’s stare becomes a glare. “Driver’s license,” she says in an even louder tone, hoping the volume will shock the man into miraculously learning the English language. The man again presents his passport. “No licenso, no casho,” the clerk practically shouts, dismissing the man with a

More Blogs