Kimberly Knickle

In a ground-breaking global supply chain survey of 800 companies conducted by Manufacturing Insights, an IDC Company, results reveal a disconnect between business objectives and supply chain strategy. According to survey findings, the majority of respondents (71%) cited increased quality and customer satisfaction as their top business objective, followed by reducing overall cost and improving productivity (66%), and increasing revenues and exploiting new markets (62%). Yet, despite the desire to improve service levels, almost half (48%) of respondents cited reducing material, manufacturing, and/or logistics costs as their top supply chain strategy. “As a whole, it does appear that manufacturing firms surveyed are still looking

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