Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Electronics Marketing Company of America, and the author of Green Reign Leadership, designed to enlist superior sales and marketing principles and market leadership. 

In order to survive and grow, a retailer’s rate of change has to accelerate faster than the rate of consumer change.

For the last 60 years, retailers have collectively trained and motivated consumers—through advertising and marketing across every demographic—to be hyper-sensitive to price. J.C. Penney, for example, recently learned that you can’t take away coupon promotions, discounts and savings from consumers and expect to grow profits.

Wisconsin-based retail chain Kohl's Department Stores said this week that it will commit to reach net zero U.S. greenhouse gas emissions

Founded in 1982, The Singing Machine Company Inc. (SMC), a publicly traded company listed on the American Stock Exchange (symbol: SMD), develops and distributes consumer-oriented karaoke machines and music and other consumer electronic products under The Singing Machine, Bratz, Motown, Nickelodeon and other brand names. SMC was the first to provide karaoke systems for home entertainment in the United States, and has sold approximately five million of its machines in North America, Europe and Asia since 2000. As an industry leader, SMC has captured the imagination of millions of consumers with innovative home karaoke systems and music that offer a compelling value

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