Kristen Lark

Specialized Selling Strategies By Laura Spinale Any marketing guru will tell you this: You can't sell to everyone. The Four Seasons Restaurant in New York does not serve its $45 filet of bison with truffle sauce alongside 99-cent six-pack chicken strips. Jaguar has never manufactured mid-price minivans. Successful companies find a profitable socio-economic niche and sell to it. Customers who operate outside that niche take their business elsewhere. If you don't like or can't afford The Four Seasons' buffalo, you can get some chicken strips at KFC. CE retailers have begun to accept and implement this philosophy. With the

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