“The fundamental problem in the industry today is that people are shooting, valuing and storing images, over 315 million a day, but they are keeping them on their computer...we need to give them an exciting way to memorialize their lives beyond 4x6 prints. We want to transcend sharing moments to sharing stories. One photobook is equivalent in margin to 400 4x6’s.” -Brad Kruchten, Kodak VP and GM of Retail Printing Solutions

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