The week belonged to BlackBerry. New operating system, new phones, maybe even a shot at turning things around. But perhaps the most surprising twist at the company's big Wednesday launch was the appearance by Alicia Keys. The Grammy award-winning pop star wasn't there to simply vouch for the trendiness of the new devices. She is now the struggling company's global creative director.
The appropriate response is probably 'WTF.' Actually, it's a match that makes about as much sense as, say, Lady Gaga teaming up with Polaroid or Jessica Alba hawking Windows Phone.