Radioshack is among the corporate partners who have cut ties with Lance Armstrong this week, after the release of a report alleging that he systemically doped throughout his cycling career.
RadioShack has announced a $4.6 million donation to the LIVESTRONG foundation, which was founded by Lance Armstrong.
Cycling legend Lance Armstrong is appearing in a commercial this holiday season for RadioShack, which sponsors Armstrong's team.
RadioShack has debuted its first new TV spot featuring Lance Armstrong, whose cycling team, Team RadioShack, is now sponsored by the retailer. The commercial announces that "The Shack and Lance power the mobile universe."
As part of its new relationship with Lance Armstrong, RadioShack is planning to participate in worldwide LiveStrong Day Oct. 2.
Confirming reports from over the weekend, RadioShack said Monday that it will launch a rebranding this week, in which the company will be known more commonly as "The Shack."