LeBron James

When it comes to celebrity endorsements, Beats headphone brand long since crossed over from the rap world to sports, with the likes of LeBron James and Kevin Garnett already appearing in commercials for the company. When the pre-game show has those shots of a player getting off the team bus before game time, that guy seems to be wearing Beats headphones as often as not. 

NBA superstar LeBron James is appearing in a new commercial for Samsung's Galaxy Note II phone/tablet. The ad, starring the Miami Heat forward, debuted this week in conjunction with the start of the NBA season. 

Buoyed by endorsements from such celebrities as Dr. Dre, LeBron James and Lady Gaga, sales of high-end headphones soared last year, according to numbers released Thursday by the NPD Group.

Weeks after announcing an endorsement deal with LeBron James, Monster has announced a deal with another basketball superstar, the Houston Rockets' Yao Ming

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