Lintao Lu

Editor in chief of Dealerscope

Haier America recently took advantage of its centrally located, architecturally significant Manhattan headquarters on Broadway to display its latest products and prototypes from eight of its business units at the first-ever Haier Product Showcase. “We wanted, after eight years here, to tell the Haier story by exposing the general populace to everything we do,” Richard Block, the company’s vice president of marketing, said as he stood in the in the classical-design building, which is the former home of the Greenwich Bank. Haier executives invited dealers, architects and the public to the two-day event as a way to preview the products that will

Haier America took advantage of its centrally located, architecturally significant Manhattan headquarters on Broadway – along with the city’s heightened Thanksgiving Week tourist presence – to display the latest products and future prototypes from eight of its business units at the first-ever Haier Product Showcase. The exhibition, which ran Tuesday and Wednesday in the classical-design building that is the former home of the Greenwich Bank, was held because “we wanted, after eight years here, to tell the Haier story by exposing the general populace to everything we do,” said Richard S. Block, the company’s vice president of marketing. “Dealers, architects and the public

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