Lorenzo Traina

Buyer, DataVision, New York City Age: 36 Education: Bachelor’s Degree Fine Arts, University of Kentucky Career History: Triana was a self-described theater kid who turned to consumer electronics instead of waiting tables to make ends meet. His acting background, however, was not wasted. It has helped him feel comfortable with people and to get to know them better in a short time. “If you know your lines, then you’ll know what to do,” he said. “All sales is acting.” From 1999 to 2000, Traina oversaw the grand openings of two Best Buys in Upstate New York, and then worked for four-and-a-half years as

It’s clear that this year’s Dealerscope 40 Under 40 inductees have learned much from their past and present mentors. Now it’s time to learn from them. As retail’s traditional customer base ages, it’s more important than ever for dealers and manufacturers to reach a younger buying public and establish new relationships to ensure the future health of their businesses. Who better to help reach that base than young employees, those who live the lifestyles, respond to the advertising and buy the products of a key target audience. Our group of 40 Under 40 young industry stars offers some strategies, tips and insights worth

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