Lou Mancini

In a unique Father’s Day promotion, Brookstone is declaring war on the tie. Demonstrating the belief that electronics are a much more suitable Father’s Day gift than the fashion standard, the company announced this week that it is granting a 10 percent discount to any customer who brings in a mens’ necktie. It’s called the “Tie Died” campaign, and it runs through June 15. While Brookstone recently got a boost from the retail closure of its biggest rival, The Sharper Image, the promotion is actually a response to a different shutdown- the recent announcement that the Men’s Dress Furnishings Association, a trade

Brookstone said Wednesday that it will continue to grant customers 25 percent savings when they present a gift card from rival retailer Sharper Image, a program the speciality retailer began earlier this year when Sharper Image entered bankruptcy. The initial deal had been offered by Brookstone in February, after Sharper Image announced that due to its bankruptcy, it would no longer honor its own gift cards. That chain last week received permission from a U.S. Bankruptcy Court to sell off $50 million in assets. “We want consumers to know that regardless of what happens to Sharper Image, they are welcome at Brookstone,”

With the Sharper Image declaring bankruptcy earlier this month, its chief rival is attempting to take advantage of the situation. Brookstone has announced that it will accept gift certificates from Sharper Image, and grant a 25 percent discount to anyone presenting one at Brookstone. Sharper Image had said in its bankruptcy filing that it was suspending acceptance of gift cards. “We feel customers deserve value for their Sharper Image gift cards and gift certificates, and we’re confident they can find a great gift or product for themselves at Brookstone,” CEO Lou Mancini said in a statement. The offer does not apply

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