Lou Martiere

As the year ends, companies are taking stock in what was successful and what they hope to achieve for the upcoming year. Energizer focused this past year on a portfolio strategy, with its goal having been to offer different products for different consumer needs and wants. The Energizer E2 "went beyond our expectations," said Lou Martiere, vice president of Trade Development. The E2 is a titanium battery for a consumer shopping for a super premium product. According to Martiere, this battery combines "form and function." The company's core flagship brand of Energizer batteries are targeted at the consumer looking for the product that "keeps going

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