Summertime is considered another business opportunity for Western Appliance, especially as the sales and marketing teams find new ways to move higher-margin, energy efficient products with "green" messaging.
Those cost-saving, environmentally friendly products could have strong appeal in the summer months By Joe Paone The combination of rising environmental consciousness and ever-steeper energy bills could send more consumers than ever to retailers in search of energy-conserving appliances and electronics. Fortunately for dealers, there are plenty of certified energy-saving products available to sell. Those products are part of a voluntary, government-backed program called Energy Star, which the organization says helps businesses and consumers "protect the environment through superior energy efficiency." To earn the Energy Star seal, products must meet strict energy efficiency guidelines set by the Environmental Protection Agency (EPA) and the U.S.