Mark Bonham

By Tatyana Sinioukov "Create once, manage centrally, publish anywhere," are the six words that would summarize what Full Degree, a marketing content management company, is trying to do for manufacturers and their channel partners. "We're creating a content management system that's designed specifically to address product information management," explained Mark Bonham, president and founder. "The concept in a Full Degree solution is to have a centralized platform and to put all product information in a central repository and then be able to manage this information in one place and to publish it online and offline," he elaborated. Bonham said he has noticed, when

By Tatyana Sinioukov "Create once, manage centrally, publish anywhere" are summarizes Full Degree's business proposition for manufacturers and their channel partners. "The concept in a Full Degree solution is to have a centralized platform and to put all product information in a central repository and then be able to manage this information in one place and to publish it online and offline," explained Mark Bonham, president and founder. Manufacturers, he said, distribute product information in different formats, from paper to CD-ROMs, and rely on retailers and other channel partners to reproduce it accurately. They also need to use accurate and up-to-date

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