Mary Pernula

Increased competition and complexity keep us tossing and turning By Janet Pinkerton In terms of business, what keeps you awake at night? We asked this question to all the Dealerscope Editorial Advisory Board members. "My father-in-law said, 'Tell them you sleep like a baby and that you wake up every two hours screaming,'" quipped Albert Baker, executive VP of the distributor Warren's World. Baker, in early November, mulled who to believe about how to buy. "Every company was coming to us saying, 'There won't be any product for Christmas; buy now,'" he said. "You say to yourself, 'How could the economy

Dealerscope advisors explain what their economic bellwethers are saying By David Dritsas The year 2001 will go down in history as one of our nation's most challenging years, both politically and economically. The National Bureau of Economic Research recently declared that the U.S. is in a recession that effectively began in March. Even so, the holiday shopping season started strong and Dealerscope's Editorial Advisory Board maintains a cautious but positive outlook. Some look at traditional larger scale economic indicators. "I use basically two things," said Steve Witt, VP of brand marketing & communications, Alpine Electronics of America, "looking at the overall output, using GDP

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