Matt Rutledge

Founder and CEO, Woot Age: 36 Education: On-the-job in computer sales venues Career History: “Woot is a term of excitement, like Yahoo! or Hooray!, but much nerdier,” said Rutledge, who has turned Woot.com into one of the most unusual and successful e-tailing operations in the U.S. Since its launch in 2004, Woot.com, has moved mounds of often little-known CE products, simply by offering one online deal each day. The Woot.com offerings came from Rutledge’s sourcing, wholesale and consulting firm, Woot, Inc. He started the company in 1994 as Synapse Micro, utilizing his experience in distribution. But his company has evolved in ways

“Woot is a term of excitement, like ‘Yahoo!’ or ‘Hooray!’, but much nerdier,” says Matt Rutledge, the man who’s turned Woot.com into one of the most unusual and frequently-trafficked e-tailing operations in the U.S. Since its launch on July 12, 2004, Woot.com has moved mounds of often little-known CE products, simply by offering one online deal each day. “The Woot.com concept was a tool for us to blow out product,” says Rutledge. “I think we had some robotic law mowers the first day. We were fairly arrogant about our marketing and we sold cheap. People thought, ‘They must be stolen!’” Actually,

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