Michael McEnany

Ask your average digital camera retailer exactly what customers want these days and you’re likely to see eyes roll. The fast-evolving digital imaging industry is offering many different types of goods, from video products to bound books, but all of them require significant set-up costs for retailers and no one knows which will deliver a decent ROI. “The biggest challenge these days is identifying which opportunity to pursue,” says Mike Woodland, the CEO of Dan’s Camera City in Allentown, Pa., “Where do you put all your eggs? I haven’t seen a guaranteed winner yet.” Woodland has found his own way through market uncertainty in the

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