Mickey Mouse

Courting the Next Generation of Consumer Electronics Buyers By Natalie Hope McDonald Born between 1979 and 1994, they're as young as nine and as old as 24. At 60 million strong, they're also the biggest generation to hit the scene since the 72-million baby boom generation that came before them. But how much do retailers really know about this new wave of consumers? How much potential — if any — is there for this group to influence what technology thrives and fails in the next decade? A recent report from StudentWatch, a campus market research group, determined the average amount that 18- to 20-year-olds

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