Mike Franks

by Laura Spinale As in the fashion world, where the sartorial splendor displayed on Paris catwalks eventually influences the clothing available at Wal-Mart, the specificity of upscale SOHO furniture winds its way to the mass market. "A consumer needs and wants change as quickly, and as unpredictably, as technology changes," said Dave Messigner, Bush Furniture's senior vice president for sales and marketing. Manufacturers of SOHO furniture now transcend consumers' general technological needs in an attempt to meet the style demands of specific consumer segments. Office Star recently debuted the IM200, an office chair available in bright, vivid colors. The chair was

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