Mike Gatti

The National Retail Federation's annual convention last month was its biggest ever, a company representative said in an email to the press. 

Carefully Mining Customer Data is Key to Marketing Success By Mike Antoniak "Most retailers are busy putting out fires all day," says Allan Katz, The Loyalty Coach retail marketing consultant . "They have to spend their time working in their business, rather than on their business." That's true, now more than ever as we move into the brisk holiday selling season. At this time of year, responsibilities of owning and managing a store can get overwhelming. But, this is also your best opportunity to candidly assess the success of your marketing efforts. What promotions and advertising generate the most traffic? Why are

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