Mike McMaster

Editor in chief of Dealerscope

Jon Myer knew that drastic times call for drastic measures. What he didn't know was just how drastic those measures should be.

The Home Theater Specialists of America (HTSA) announced its 2009 board on Wednesday, and Mike McMaster of Wilshire Home Entertainment will be the group's president. Leon Shaw of Audio Advice will serve as vice president.

“The real estate situation has had a definite impact here.” So said Wilshire Home Entertainment president Mike McMaster, a local L.A.-area hybrid custom retailer who offered the understatement as he was buttonholed in the corridors of the Long Beach EH Expo. McMaster’s remark was in sync with stats presented at a morning seminar that showed West Coast housing starts January through September down 27.1 percent – more than in the Midwest (-26.5 percent), South (-25.7 percent) and Northeast (-14.5 percent). But he is optimistic that builders, who he said are “throwing in value-added extras like flooring” in order to break the

California retailer Wilshire Home Entertainment announced earlier this month that Mike McMaster has been named its new president. McMaster, a 12-year veteran of the company who had previously been operations manager and chief financial officer for the company, replaces Lyn Perry, who will remain on board as CEO. McMaster, a graduate of the exclusive Entrepreneur Program at the University of Southern California, is a part-owner of the company as well. The retailer, which operates locations in Thousand Oaks and Valencia, has won the Retailer of the Year award from Audio/Video International for each of the past six years.

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