Mike Tank

Don’t go looking for the Tag’s Appliance website. It isn’t there. New “lifestyle vignettes” on the showfloor? Nope. In-store events or cooking demonstrations this holiday season? Uhn uh. Catchy theme song or particularly successful slogan? “Um, nothing really comes to mind,” says Mike Tank, co-owner of the 25-year-old Wisconsin appliance and furniture store. Tank is an old school retailer, and he’ll tell you very plainly that he has no plans to evolve anytime soon. “Last year, the holiday season was average and we’re anticipating this year to be about like last year,” he says. Despite the

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