Mike Woodland

For a category that started off with low-quality and unintuitive products, digital picture frames (DPFs) are generating some of the strongest sales numbers in CE retail history. “It’s just exploding!” says NPD imaging analyst Liz Cutting. “Digital frames were the biggest growth category of all electronics at the end of 2007.” NPD’s weekly tracking service pegs image displays—5 inches and above—up 240 percent in dollar growth and 250 percent in unit growth from this time last year. Stats on the tiniest frames, those 2-inch little jobs that retail for around $30, are even more staggering, with 1,300 percent growth over the

From his mezzanine office, Concord Camera Store owner Michael St. Germain has a bird’s eye view of his sales floor. Last November, it was hopping. Customers were checking out a wide selection of the latest sub-$1,000 digital SLR’s and the ever more affordable point-and-shoots, pleased to be getting a lot more camera for their money than the year before. St. Germain’s staff had good offers for customers that day, showing an 8 megapixel Kodak 875 for $199. The year before, he said, a comparable camera would have sold for about $700. Surveying the busy registers from his desk chair, St. Germain could cross off

Ask your average digital camera retailer exactly what customers want these days and you’re likely to see eyes roll. The fast-evolving digital imaging industry is offering many different types of goods, from video products to bound books, but all of them require significant set-up costs for retailers and no one knows which will deliver a decent ROI. “The biggest challenge these days is identifying which opportunity to pursue,” says Mike Woodland, the CEO of Dan’s Camera City in Allentown, Pa., “Where do you put all your eggs? I haven’t seen a guaranteed winner yet.” Woodland has found his own way through market uncertainty in the

Ask your average digital camera retailer exactly what customers want these days and you’re likely to see eyes roll. The fast-evolving digital imaging industry is offering many different types of goods, from video products to bound books, but all of them require significant set-up costs for retailers and no one knows which will deliver a decent ROI. “The biggest challenge these days is identifying which opportunity to pursue,” says Mike Woodland, the CEO of Dan’s Camera City in Allentown, PA, “Where’s do you put all your eggs? I haven’t seen a guaranteed winner yet.” Woodland has found his own way through market uncertainty in

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