Neal Bobrick

Editor in chief of Dealerscope

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

Monster's CES 2015 press conference got off to a unique start with Head Monster Noel Lee unable to attend. Instead, Lee managed to greet the attendees with a video which stressed that "2015 promises to be extremely exciting for Monster."

To strengthen their cases with retailers and end-users, warranty companies are shoring up efforts on all fronts - marketing, customer support and sales training - while driving home the perennial "peace of mind" message the category has been built on.

More Blogs