Parks

Demand this holiday season for smart TVs is nearly twice that of 3D TVs, according to a new survey released this week by Parks Associates. Parks also found that flat-panel TVs are "the most popular CE product this holiday season."

About 3 million U.S. households plan to buy an Internet-connected television through the holiday shopping season, according to a new report. Research firm Parks Associates said the projection suggests another nail in the coffin for brick-and-mortar video stores.
Despite the tally, just 38% of households plan to make a CE purchase by Christmas compared to 50% during the same period last year, according to Parks.

"Connected" consumer electronics appear set for a huge period of growth, according to a study released this week by Parks Associates

A class of “Super Buyers,” comprising roughly 25 percent of U.S. broadband households, are in fact responsible for 80 percent of all consumer electronics purchases. That’s according to a white paper, called “”Super Buyers: The Key Broadband Segment Buying CE Products,” which was released this week by the research firm Parks Associates. According to the paper, which is based on a survey of 2,500 broadband households, the “Super Buyers” are those who especially enjoy and look forward to purchasing CE products. Perhaps most surprisingly, the “Super Buyers” do not differ appreciably from the general population in any other demographic category, even income.

The market for high-end entertainment systems, as they drop in price, will almost double in size by 2012. That’s according to a new report from Parks Associates, called “High End Entertainment Systems: Analysis and Forecasts.” The report found that revenue for high-end systems- which it defines as installed home theaters and multiroom audio systems- will reach $11 billion by 2012, up from $6 billion last year. Meanwhile, the number of new installations will grow 67 percent, Parks predicts, reaching 277,000 in 2012. The other big change coming to the sector, Parks reported, is that while home theater is currently the province of

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