Lining up accessories refrigerator row-style worked for a lot of years. But 2008 isn’t one of them, said Peter Foerst, a salesman with over a decade of experience. Foerst works the show floor each day at Mrs. G TV and Appliance, a robust independent retailer located on Rt. 1 in New Jersey, close to the affluent Princeton market. He’s adept at charming both deep and shallow-pocketed customers. But the higher the price point of a particular product, he said, the easier it is for his charms to fall flat. “You can talk ‘til you’re blue in the face about a $15,000 refrigerator with
“[Premium products] have to stand apart. We need to separate ourselves from refrigerator row. It’s akin to automitive dealers. A Toyota and Lexus are positioned differently. We want to work with folks and make sure each store reflects this and brings our brands to life.” -Paul Leuthe, Corporate Marketing Manager for SubZero Wolf
By Elizabeth Brent The kitchen of the '90s is the hub of the home. "Open plan" in design, the kitchen is now the gathering place for all. It's functional, yet fun, able to accommodate chefs of all ages, sizes and tastes. "People are enjoying the process of baking and cooking and want to be around other people in the house,"said Dave Becker, vice president of product management at Viking. "Kitchens now have more of a social atmosphere." The kitchen has to look like you cook. The traditional 30-inch range is making way for 36-inch and 48-inch commercial ranges. The 36-inch ranges now come with extra burners, too.