Bang & Olufsen said this week that it will host music legend Paul McCartney in conversation as part of its Living Room Tour. The tour, featuring an interview with the singer and questions from the audience, will promote McCartney's new album, "NEW."
Harman International announced Thursday that music legend Paul McCartney will appear in the next phase of its JBL brand's “Hear the Truth" campaign.
Sir Paul McCartney and computer colossus Hewlett-Packard (HP) on Wednesday announced a duet to preserve the works and memorabilia of the legendary Beatle in digital form.
McCartney's comprehensive library of pictures, artwork, film, videos and master copies of hit songs will be digitized in a "private cloud" on Internet-linked computer servers by HP, according to the terms of the deal.
"I've always been interested in creative ideas and new ways of reaching people, so this is a really exciting initiative for me," McCartney said in a release.
The last album recorded by the Beatles will be the first made available digitally.