Pete Vann

Marketing today has turned into a real-life jigsaw puzzle.

When Pete Vann left his father's Missoula dairy farm, he didn't know he was destined to run a consumer electronics legacy that would one day span seven of Montana's eight major markets plus the Internet. But in Montana where there's a heck of a lot more elbow room than there are elbows, nobody does anything small. Even Pete's great grandfather had a way of walking into opportunities, like the time in 1883 when he rescued the western artist Charlie Russell from a snow blizzard and was called Montana's last great cowboy for it. Decades later in 1961, the current Pete Vann bought a small

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