Peter Reiner

Editor in chief of Dealerscope

LG Electronics said Monday that it has promoted James Fishler to the position of senior vice president of marketing and go-to-market operations.

LG's Peter Reiner talks about the SL90 LED TV and the ad campaign his company is launching to support it.

LG's Peter Reiner talks about the SL90 LED TV and the ad campaign his company is launching to support it.  Watch here.

LG this week unveiled a new LED LCD TV, available in 42- and 47-inch versions that are meant to look "as thin as the single sheet of glass it resembles."


LG Electronics highlighted the introduction of its Full HD SL90 Series LED LCD HDTVs at the Atlanta-held CEDIA Expo yesterday, touting the models’ 1.15-inch depth, advanced picture-reproduction technologies and the single-layer, narrow-bezel design that give it a seamless aesthetic when the sets are turned off.

LG Electronics is banking on its cross-category ‘Something Better’ campaign – a thematic “umbrella” approach to brand promotion which spans the company’s home entertainment, home appliance and mobile communications categories – to take it to the next level in the U.S. marketplace.

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