Phil Molyneux

Editor in chief of Dealerscope

i.am+, the consumer electronics startup founded by musician and activist will.i.am, has announced the appointment of former Sony Electronics president Phil Molyneux as president and chief operating officer.

Sony Electronics president and COO Phil Molyneux presented Sony’s key category introductions for 2013 to the U.S. press, on the heels of the company’s Xperia Z tablet global debut earlier this week at Barcelona’s Mobile World Congress exhibition. He said his purpose was to invite “side-by-side comparisons” between Sony and products from its competitors, just as the Sony SKUs are on the verge of release to American dealers during the spring.

The International Consumer Electronics Show may have a long-standing reputation for hype and hoopla, but overall, I found this year's edition to be relatively restrained on the over-the-top pizzazz front. One striking example was Sony's press conference. There were no celebrity guests or special effects - just Sony executives showing off Sony products onstage. Sure, the execs lavished praise on the gear, and some of the items were technology concepts which may never reach consumers in their current form. But it was still refreshingly low-key by CES standards.

It was clear that Sony CEO Karou Hirai stuck to his product strategy - imaging, gaming, mobile, TV turnaround - during Sony's 2013 CES press conference.

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