Phil Murray

Editor in chief of Dealerscope

Internet radio is still in its infancy, but dealers say the availability of sleeker designs and more user-friendly interfaces are helping to extend its appeal beyond the tech-geek level to a broader audience.

Unlike some dealers, Mark Ormiston, president of Definitive Audio, doesn’t have trouble pushing audio. It’s in the company’s blood. Seattle’s Definitive Audio started life 35 years ago and still focuses on its core product base. “Audio is 60 percent of our total business,” Ormiston said. Yet even he was astonished when Definitive’s recent audio promotional event, Music Matters III, drew a score of vendors and 533 RSVPs. “Although the odd person may have had trouble finding parking, they all came,” he said. Ormiston has been able to successfully sell higher-end, higher-ticket, higher-margin audio all those years. And with the public’s exploding interest in MP3

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