Phil Quinn

The problem with many search products, the sort you have on a retail site, is that they are too picky. If a customer types in a query with a misspelling or inexact wording, the search results will read, “We’re items match that listing.” Enter “guided search,” a group of online products that operate more like a wizard, walking customers through a variety of different options. So, if a customer searches for HDTV, an assisted search mechanism will ask questions about what size, brand, and price the customer might prefer and then present a range of possibilities. Phil Quinn, president of

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