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Upping the ante of your business, whether it be retailing or publishing, requires relentless adherence to the same basic tenets. The primary objective is continual improvement of product; achieving that improvement involves an open mind. A static organization gradually loses touch with the customer base it seeks to serve. We in the CE industry sing the praises of "getting connected" through products that let us communicate anywhere, anytime. We'd do well to remember that mantra in day-to-day business functions, as staying connected—with customers and sales reps—translates directly into the wherewithal necessary to any thriving company. And don't forget your friends in the field. First,

U.S. Listing for the consumer Electronics and Major Appliance trade Associated Volume Buyers 5000 East Spring St. Suite 390 Long Beach, CA 90815 Phone: (562) 496-4402 Fax: (562) 496-4543 Web site: www.brand-source.com e-mail: blawrence@avb.net Bob Lawrence, Executive Director DeMar Young, Presiden Kathy Maloney, Comptroller Mike Allen, Furniture Coordinator Jim Ristow, Electronics Coordinator Members: 1,800 Storefronts: 2,400 Chapters: 17 Annual Sales Volume: $5 billion Key Suppliers, Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, EchoStar, DirecTV Key Suppliers, Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck Key Suppliers, Furniture: Ashley, Lane Action, Powell, Best Chair, Simmons, Stratford, Pulaski, Howard Miller Description:

Associated Volume Buyers (AVB) 5000 East Spring StreetSuite 390 Long Beach, CA 90815 Phone: (562) 496-4402 Fax: (562) 496-4543 website: www.avb.net e-mail: blawrence@avb.net Bob Lawrence, Executive Director Dan Crain, President Kathy Maloney, Comptroller Mike Allen, Furniture Coordinator Jim Ristow, Electronics Coordinator Members: 1,100 Storefronts: 1,800 Chapters: 15 Annual Sales Volume: $3.5 billion Key Suppliers: Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, Hitachi, Primestar, Echostar, DirecTV. Key Suppliers, Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck. Key Suppliers, Furniture: Ashley, Lane Action, Powell, Best Chair, Simmons, Stratford, Pulaski, Howard Miller. Description: Associated Volume Buyers is a 100 percent member-owned, member-managed

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