Richard McCarthy Richard McCarthy

The following conversation can have an overwhelmingly positive impact on retail CE sales: Retail sales staff: "Do you want that HDTV the way it comes out of the box, or would you like to see it the way we recommend it here at the store?" Customer: "What do you mean?" Sales staff: "Here, let me show you what a high-quality power cable can do with the following demonstration." It comes as no surprise that as prices of consumer electronics components continue to decline, so do related profits—that is, unless, retailers can successfully bundle higher-margin accessory products with each and every sale, making them essential to the optimum performance

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