Richard


Diana Ross wasn’t the only star at Monster Cables’ annual Retail Awards ceremony at this year’s CES. Dozens of the industry’s top retailers also shared the spotlight as Head Monster Noel Lee honored them for exceptional sales of Monster products during these difficult times.

Massaging private and prospect sale invitation lists from new angles By Janet Pinkerton Computerization has simplified generating invitation lists for a retailer's private sale, but simply pulling a list from a retail customer database is only the first step towards a profitable sales event. Besides practicing good in-house "list hygiene," retailers tap out-of-house services to "clean" the list-remove duplicates—correcting or updating addresses to improve their investment in postage and mailer costs. Often, these companies also will profile a retailer's current customer base and more accurately cast a direct-mail net for new clients. More options for database services are available to retail as some

By Tatyana Sinioukov How would you like to have had your dad for a boss and two of your brothers working with you, side by side, day after day? The three brothers—Bud, Gerry and Richard—who happen to be part-owners of Pennsylvania-based appliance retailer, Gerhard's, say they love it. Bud is the company president, Gerry is vice president and Richard is a treasurer. When asked how old they were when they first got into the business, they seemed puzzled. "As long as you are old enough to push the broom, you're in business," Richard answered for Bud and Gerry. "I must have

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