Sony Electronics this week announced that it is cutting 340 jobs at its San Diego offices
Sony Electronics on Friday informed retail partners of a restructuring of its sales and marketing organizations.
By David Dritsas NEW YORK—It's been a significant year for Sony Electronics. Last week, Harris Interactive announced that Sony tops its list in the annual Harris Poll of "best brands" for the fifth consecutive year. Yet, the behemoth is working this year to redefine it's role in the industry. This week, Sony executives, including Dick Komiyama, president and COO, sat down to talk about the changes, some looking towards the future of new products and others that bring the company up to speed with current trends in which it has been lagging. Corporately speaking, the biggest change has been the transition of Sony Electronic's
China's booming electronics manufacturing base is set to change U.S. business and branding models forever. By Janet Pinkerton and Joe Paone Not since the arrival of Japanese CE products on these shores during the 1960s has such a fundamental change in the industry fabric occurred as the recent ascendancy of Chinese manufacturers and products. For many years numerous retailers have sourced inexpensive Chinese products and offered them as house brands or impulse buys. Now, however, Chinese companies are building brands, perfecting production, ramping up R&D, delivering innovative features, and they are in a position to change the industry as we know it, for good