Rob Halligan

The volcanic surge in popularity of home digital imaging, both with scanners and digital cameras, has created market opportunities for spinoff product categories. One of those categories, imaging software, had previously been visited mostly by imaging or graphics enthusiasts. This was due largely to the expense of imaging hardware and the complicated nature of the software. But with scanners and digital cameras selling for under $100 and picture CDs readily available from any drug store photo development counter, consumer demand for imaging software has soared. "It's hot," said Rob Halligan, vice president of marketing for Mattel Interactive, which publishes various Broderbund digital image printing packages including

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