Robert Bob Graham

As a result of MERA’s board of trustees’ 2005 strategic planning session, MERA established a new focus, outlining new goals to drive the association as it aims to elevate the success of specialty retailers in the mobile enhancement industry. One of the stated goals was that “MERA will be the first place retailers turn for industry insight and guidance.” To this end, MERA’s primary objective is to “increase our ability to collect, categorize and analyze data on emerging industry issues.” With input from select industry professionals who comprise MERA’s newly formed Forecast Advisory Committee, MERA has begun compiling “Industry Forecasts.” These reports provide direction

The Mobile Enhancement Retailers Association (MERA) announced that its opening its doors to expediters, a segment of mobile electronics not always associated with retail, but a growing one nonetheless. According to MERA, the group has expanded its Class “A” membership to allow expediters to join MERA, effective Oct. An expediter sells after-market electronics (or other mobile products) to auto dealerships, and often provides the installation services as well. While some mobile dealers count expediting as part of their business, many expediters do not operate business-to-consumer retail operations. “A number of our retail members have expanded into expediting,” said MERA’s president, Robert “Bob” Graham. “We realize, too,

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