Robert Cole

For a couple of days before Christmas, Bob Cole, President of World Wide Stereo stores in Pennsylvania, had his storeroom packed with dozens of boxes of the most motivational product of Holiday ‘07, the Nintendo Wii. Though he’s still keeping his source a secret, Cole says the Wii stash was a strategic move that helped his staff close sales, honor long-time customers, and bundle 50-inch flat-screens and high-end speakers into a profitable premium gaming package. “It was a doorbuster!” laughs Cole. “Customers loved it, they loved it.” It wasn’t the first time Cole had piggybacked on a holiday craze. The

More Blogs