Robert Donaldson

The Ins and Outs of Extended Service Plans By Natalie Hope McDonald When Sears Roebuck and Co. began selling extended "warranties" 25 years ago, even the retailer didn't know exactly what to call them. And the customer was even more at a loss as to whether it was worth investing, in some cases, 10 percent of the overall price to protect against a one-in-five chance that a product would fail. To further complicate the process, the government stepped in, and mandated insurance on these plans as a kind of consumers' rights protocol. This process adds expense to warranty handling in general for retailers,

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